The “Sherlock Holmes” of human cognition and behavior

Adam Alter

The “Sherlock Holmes” of human cognition and behavior

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The “Sherlock Holmes” of human cognition and behavior

Psychology

Adam Alter

“You’ll laugh, you’ll gasp, you’ll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to see the bumpers—and regain some control of your destiny—read this delightful book.”
Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the same university Psychology Department. His academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in...

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