Pepe Soho was born in Mexico City in 1971. From an early age he showed artistic sensibility and a very active mind. He is a graduate of the International Center of Photography in New York (ICP). Recognized as one of the most important nature photographers in Mexico, Pepe Soho has been awarded the gold medal for his Believe image in the framework of the 2017 World Photographic Cup, held in Yokohama, Japan. In this contest 26 countries from 4 different continents participated, which makes it one of the most important photography contests today. After several years of studying music, he performed his skills as a drummer in important forums in Los Angeles and in Mexico City. Then he changed his approach to design, creating the SOHO clothing brand, which was an icon in fashion for two decades. Later he ventured into the entertainment business environment, creating the famous LOVE club. In 2014 he takes another turn in his life and decides to devote himself completely to photography. His work is characterized by causing a great impact on the public through its large formats and bright colors, seeking to give the viewer an impression of experiencing each of the places photographed. For Pepe Soho, photography is a spiritual activity that requires patience, it is the fusion between climate and time that will result in a unique and unrepeatable fraction: the perfect image. Each of the images and the way in which they are titled is related to their life. Within its catalog, the natural landscapes and portraits of horses stand out, animals for which Pepe feels a deep respect since they have been one of the protagonists of the radical change in his life. His work has been exhibited in different cultural spaces of Mexico City such as the José Luis Cuevas Museum (Believe, 2017); the Open Gallery of Chapultepec (Vida, 2018), an exhibition that was visited by about 400 thousand people; as well as the eco-cultural festival Art With Me in Tulum (Sanctuary, 2019), where he presented an immersive installation with audio and animations based on his photographs. He also exhibited in prestigious hotels such as Presidente InterContinental and Rosewood. In October 2014, Pepe Soho opened its first gallery in Polanco, located in Mexico City. In mid-2016, one more opened in Altavista, located in the southern part of the city. At the end of that same year, Pepe opened two more in Tulum and Playa del Carmen, both in the Riviera Maya. He was selected by Forbes magazine as one of the most creative Mexicans for having conquered the reflectors around the world in 2018.