Enrique de la Madrid

"Tourism represents the means par excellence to preserve the identity and put the national heritage at a fair value"

Enrique de la Madrid Cordero has a degree in Law from the University National Autonomous of Mexico (UNAM) and a master in Public Administration by the School of Government John F. Kennedy of the University of Harvard. In August 2015, he was appointed Secretary of Tourism. Before assuming the Secretariat, he served as General Director of the National Bank of Foreign Trade (Bancomext), Technical Coordinator of the Presidency of the National Banking and Securities Commission (CNBV) and General Director of Financiera Rural. He was a Federal Deputy in the LVIII Legislature (2000 - 2003). In the business field, De la Madrid Cordero was Executive Chairman of the Mexican Council of the Consumer Products Industry (ConMéxico) and Director of Institutional Relations and Corporate Communication of HSBC for Mexico and Latin America. He also collaborated in the company J.P. Morgan from 1992 to 1994. In January 2015 he published his first book entitled “Mexico in the generation of development “under the editorial Debate/Random House. In the book, he analyzes the achievements and comparative advantages that Mexico has and affirms that the country can achieve development in this generation. In the academic field, he has worked as a fulltime professor at the Autonomous Technological Institute of Mexico (ITAM). He is a columnist for El Universal and has been a columnist for Reforma and Milenio, as well as of several newspapers of Organización Editorial Mexicana.

Participation in CDI:

  • 2017

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Tickets 2020

Buy and/or activate your tickets

20th to the 22th of November 2020

Auditorio Metropolitano de Puebla

Sirio no. 2926, Reserva Territorial Atlixcáyotl-Quetzatcóatl, C.P. 72560, Pue. México.












  • Your access includes three conference days, a welcome kit and alternate activities.
  • Once the purchase is done, there are no transfers or refunds.
  • The dates of the event may change without prior notice.
  • The alternate activities are subject to availability and may change without prior notice.
  • A 60% discount is available for people with disabilities and senior citizens. This discount is subject to availability.

Prices valid until tickets lasts.

**Important: Your ID Badge is unique and non-transferable. We ask you to take care of it since there is no replacement.

If you require additional information, please contact us at +52 55 Our e-mail

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