Ethics and phl.

Clotaire Rapaille

"Why do different cultures process the same information so differently? Because the reference systems of each culture are different. These are called 'cultural codes'".

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Rapaille has a doctorate in Medical Anthropology and Marketing from the Paris-Sorbonne University. He also has a Master’s degree in Political Science and Psychology. Afterwards, he became a U.S. citizen and founded Archetype Discoveries Worldwide in Palm Beach, Florida. This market research led to the growth of the technique of Dr. Rapaille in psychiatry, psychology and cultural anthropology. From this, his work is an extension of the work done by many of the great intellectuals of the 20th century, such as Carl Jung, Laing, Levi-Strauss and Ruth Benedict.

When opening his book, Seven Secrets of Marketing in a Multi-Cultural World, it says: "Cultures as individuals have a subconscious. This subconscious is active in each one of us; we make things we are not aware of. This collective subconscious can be defined as a well of printed and shared experiences that are unconsciously pre-organized and influence in the behavior of culture.”

Participation in CDI:

  • 2008
  • 2009
  • 2013

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Clotaire Rapaille's videos

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