Science · Technology

Amanda Hill

“In order to stand for something you must first understand it yourself, then make sure you truly know your audience to ensure your story comes across correctly”

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She is the Chief Marketing Officer for A+E Networks. She received her BA in German and Management Science from Warwick University. As A+E Network’s lead brand strategist, she is responsible for managing and developing marketing for A+E Network’s portfolio of global brands and businesses. This includes brand strategy, consumer and B2B marketing, and creative execution across all platforms, fromNombrada en diciembre de 2012 como Directora de Marcas para la BBC, Amanda es la responsable de la estrategia de marca global para todas las empresas y todos los formatos de la Red Mundial de la BBC, empresa de comunicaciones de liderazgo internacional. Esto incluye la gestión de la cartera de 14 marcas globales de BBC, incluyendo la “BBC Bailando con las estrellas” (“BBC Dancing with the Stars”), “Top Gear, “Doctor Who”, los documentales de BBC Tierra (BBC Earth) y la aplicación multimedia de radio y TV Global iPlayer. Asimismo, también se encarga del desarrollo y la construcción de nuevas marcas para proteger y desarrollar el crecimiento futuro de los ingresos de la BBC. Hill se unió a la Red Mundial de la BBC en 2003 después de haber trabajado en una cartera de marcas de gran consumo como L’Oreal y Added Value, dirigiendo el desarrollo y posicionamiento de marcas globales. En la Red Mundial de la BBC, Amanda solidificó su relación con la BBC con la creación de una nueva marca de entretenimiento, BBC Tierra, que en tan sólo 4 años ha encontrado nuevas audiencias en YouTube y ganado terreno dentro del lucrativo mercado de las pantallas gigantes. Como Directora de BBC Tierra, Hill condujo el re-arranque de la nueva marca mundial “Caminando con Dinosaurios” (“Walking with Dinosaurs”) logrando que la Red Mundial de la BBC se proyecte en los cines en 3D por primera vez. linear television to direct-to-consumer to OTT and Digital. Amanda works closely with the programming, digital, international, ad sales and distribution divisions in order to establish A+E Network’s vision for the company while ensuring that its vision translates into world-class creativity, brand equity, viewership and revenue.

Prior to joining A+E Networks, she served as Chief Brands Officer for BBC Worldwide, having joined the company in 2003. During her tenure, Hill was responsible for developing the overarching brand strategy for all of BBC Worldwide’s businesses and formats. She also developed and oversaw the factual entertainment brand, BBC Earth. In addition, Hill led global launches of three new genre-brands, plus the current portfolio of 14 brands including Dancing with the Stars, Top Gear and Doctor Who. Prior to that, Hill worked across a portfolio of FMCG brands at L’Oreal.

Amanda served on the board of the London Philharmonic Orchestra and remains on the Advisory Council.

Participation in CDI:

  • 2013
  • 2017

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