“You’ll laugh, you’ll gasp, you’ll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to see the bumpers—and regain some control of your destiny—read this delightful book.”
Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the same university Psychology Department. His academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio, and print outlets around the world.
Alter received his Bachelor of Science in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University. He is the author of The New York Times bestseller Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, which examines how features of the world shape our thoughts and feelings beyond our control.
Alter has shared his ideas at the Cannes Lions Festival of Creativity. He is working on his second book, which asks why so many people today are addicted to so many behaviors, from incessant smart phone and internet usage to video game playing and online shopping.
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