The School of Life


The School of Life, as part of its commitment to critical thinking and entrepreneurship, will be present with their "Gifts for Life"

The School of Life, through a series of classes, books and lectures, develops the intelligence and emotional health of people. It instructs them in the most important questions of life, such as choosing a career according to their interests and abilities, understanding and surpassing their own past, achieving inner peace, making their relationships successful, better understanding how society works, among others. It was born in 2008 when the writer, businessman and Swedish philosopher Alain de Botton realized that schools and universities were not giving their students the necessary information to be able to develop themselves in a better way. With The School of Life, de Botton managed to create a platform where people could learn to handle situations more transcendentally than a simple course in History would be able to teach them.

The School of Life offers its students an unconventional therapy system which requires no tools and will provide no tangible benefits. He accompanies them along the way to restructure their philosophical and personal perspective, allowing them to have the time and space to exercise and stimulate their minds in order to discover the true meaning of their existence and their place in the world. The work of this school is necessary, the high level of competitiveness that companies require of their employees, demands that they be in constant preparation so that they can adapt to the changes with ease and that they reach their maximum potential, which can lead to a stressful lifestyle.

In life there are small decisions that will impact us throughout our lives in which there is no way we can we learn if those decisions are right, or what we need to do to “do the right thing”. That’s the role of The School of Life, it guides us to make the best decisions with a positive impact on our daily lives. Dealing with difficult circumstances is an inevitable part of our existence, but to find stability and peace in the struggle itself is what gives us a sense of purpose; it is what makes us rise, after each fall, as a better version of ourselves.

The City of Ideas, being a celebration of the creativity and the curiosity of the human being invites us to reflect on issues such as culture, science, politics, design, which teaches us to question everything. As we grow, we stop asking questions. We do not stop day by day looking for new perspectives to give freedom to our ideas. Curiosity makes us want to have more knowledge about the world, about ourselves, which makes this festival a prelude to The School of Life. As part of its commitment to critical thinking and entrepreneurship, will be present with their “Gifts for Life”.

With this, Andrés Roemer; co-founder and curator of the International Festival of Brilliant Minds: La Ciudad de las Ideas, seeks to emphasize values, principles and their mission. To go beyond education, so that highly educated people question why things are the way they are.

Tickets 2020

Buy and/or activate your tickets

20th to the 22th of November 2020

Auditorio Metropolitano de Puebla

Sirio no. 2926, Reserva Territorial Atlixcáyotl-Quetzatcóatl, C.P. 72560, Pue. México.












  • Your access includes three conference days, a welcome kit and alternate activities.
  • Once the purchase is done, there are no transfers or refunds.
  • The dates of the event may change without prior notice.
  • The alternate activities are subject to availability and may change without prior notice.
  • A 60% discount is available for people with disabilities and senior citizens. This discount is subject to availability.

Prices valid until tickets lasts.

**Important: Your ID Badge is unique and non-transferable. We ask you to take care of it since there is no replacement.

If you require additional information, please contact us at +52 55 Our e-mail

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