The conscience of Silicon Valley


Tristan Harris talks about the ethical conscience of social networks. How much do we know about their functioning?

Do you think that you are in control of your social networks? Have you ever thought about how invasive it is that as soon as you open your Facebook account an algorithm asks you what you are thinking about and it even calls you by your name? When an activity is repeated several times a day, it goes unnoticed, it loses importance and we even stop noticing it, but does our unconscious also lets it by?


Tristan Harris came from Silicon Valley to tell us how does the inside of companies that manage social networks really work, and how they do not only control their algorithms, but our minds as well. His talk at La Ciudad de las Ideas 2017, made us reflect without any doubts. When he told us the figure: 2 billion, which corresponds to the number of Facebook followers, and by the way outnumbers the current followers of religions such as Christianity or Islam, we had to look differently at this application which we consider to use in “our free time”.


How come we talk so much about artificial intelligence and when is it that it is coming, if it´s already here and we have simply called it by a different name? Harris says that artificial intelligence has already arrived and the reason we do not want to acknowledge it is because we have pointed it towards us, instead of using it to solve problems that we have. These networks are so intelligent that they surpass us; they can even know thousands of steps before our minds, what is it that they are going to think and therefore manage to manipulate us. They tilt our tastes, our cultural opinions, among others. This happens because every notification we receive detonates a series of thoughts within our brain that are not controlled by us; if we are sliding down a Newsfeed we are thinking what a Facebook worker decided, as simple as that.Their goal is business and they achieve it by getting our attention, that is why all social networks work hard to possess it. Offering you the product is not enough, you have to engage with it.


Tristan Harris proposes that in order to take care of our minds we must be honest with our digital environment, we should direct artificial intelligence to the protection of humanity, not to its attack.

Tickets 2020

Buy and/or activate your tickets

20th to the 22th of November 2020

Auditorio Metropolitano de Puebla

Sirio no. 2926, Reserva Territorial Atlixcáyotl-Quetzatcóatl, C.P. 72560, Pue. México.












  • Your access includes three conference days, a welcome kit and alternate activities.
  • Once the purchase is done, there are no transfers or refunds.
  • The dates of the event may change without prior notice.
  • The alternate activities are subject to availability and may change without prior notice.
  • A 60% discount is available for people with disabilities and senior citizens. This discount is subject to availability.

Prices valid until tickets lasts.

**Important: Your ID Badge is unique and non-transferable. We ask you to take care of it since there is no replacement.

If you require additional information, please contact us at +52 55 Our e-mail

Log in with your Ideasta profile

Ideasta, play unlimited contents of CDI, talk with other Ideastas and access to your profile when you register on our new website.

IMPORTANT: For this year alone, this profile will be alternate to the one you use to buy / activate tickets, if you have not registered yet, do it now and enjoy the CDI to the fullest!

If you want to buy or activate your tickets, register/log in on the registration page

I already have an Ideasta profile

I forgot my password

I want to create my Ideasta profile

Create your profile now