Dan Ariely

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He is a Psychology and Behavioral Economics professor, born in the United States, and raised in Israel. He is professor at the Duke University, founder of The Center for Advanced Hindsight, and co-founder of BEworks, a firm that gives scientific consulting for strategic decision-making on topics, such as energy and insurances, among others.

In Israel, Dan had an accident with a magnesium flare, which caused him third-degree burns on 70% of his body. While he was recovering in a hospital, and was being subject of different treatments such as a daily shower, he faced many irrational behaviors like rapid and extremely painful wound cares, which were done by the nurses, even though they knew the slow ones were the best for the patients. When he got out of the hospital, he kept studying the irrationality of certain behaviors, not only within the treatment of patients, but in many aspects of our lives; so, this took him to the research and dissemination of the manner in which we behave and make decisions. He has written: The Honest Truth About Dishonesty: How We Lie To Everyone-Especially Ourselves; The Upside of Irrationality. The Unexpected Benefits of Defying Logic at Work and at Home; and Predictably Irrational. The Hidden Forces that Shape Our Decisions, which have been The New York Times best sellers. 

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