Clotaire Rapaille

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'If you can succeed there, you can have it anywhere'.

 

Dr. G. Clotaire Rapaille is an internationally known expert in cultural archetype discoveries, creativity and innovation. He has often been referred as the “Pope of Creativity”, the “Guru of Marketing” and the “French Marshal MacLuhan.”

   He has over twenty years of success stories ranging from Folgers Coffee to Jeep.His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns.

   He has written more than fourteen books. He is a sought after lecturer on creativity, communication, cultural literacy, globalization and why "the reptilian always wins.” 

   Dr. Rapaille’s technique for market research has grown out of his work in the areas of psychology, social psychology, psychoanalysis and cultural anthropology.  His work for the past thirty years led him to develop a new process for understanding how we are imprinted for the first time, by what he calls the "logic of emotion", which is the code of each Cultural Archetype in the collective unconscious of a given culture.

   He has taught at numerous universities and graduate schools around the world, receiving his doctorate from La Sorbonne, France.  He is the personal adviser to high-ranking CEOs and has fifty Fortune 100 companies as clients. He has been profiled in many national media outlets, including “60 Minutes II” and on the front page of The New York Times in the section of “Sunday Styles”. He lives with his wife Missy in Palm Beach, Florida and Paris, France.

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