He studies the link between economics and psychology, offering amazing insight on modern life. He has an avid interest in the creation of values, the interaction between morality and personal interest and the role of ideology when evaluating psychological theory. He authored The Paradox of Choice, where he offers great techniques for overcoming paralysis when faced with many choices; among other books.
Follow Barry J. Schwartz on
Sirio no. 2926, Reserva Territorial Atlixcáyotl-Quetzatcóatl, C.P. 72560, Pue. México.
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